Outlaws counterfeit and forge a large number of Davco products, seriously damaging the interests of brands and consumers

Non-transparent supply chain data, hoping to improve the channel terminal control ability;

Due to the single means of business and error, it is impossible to carry out appropriate personalized marketing for different regions and different products;

It hopes to build an enterprise private domain traffic pool, enhance the attention of the official Davco App in target customer groups, and encourage key people to sell more and recommend more.

1. Ecological anti-counterfeiting system
Establish an ecological anti-counterfeiting system based on data security of "multiple correlation + multiple cross validation", to realize the visual and transparent control over the whole life cycle of products, crack down on counterfeiting and maintain brand value.

2. Member marketing
Code scanning marketing activities set up a "stepped reward” system, building a member marketing system with a full link and closed loop of "pull new - transform - repurchase", so as to lock in high-frequency users, continue to recruit new member and improve member activity. Shown as the following figure:

3. Professional service empowerment
By scanning the code, the decoration worker can access the Davco App, and obtain the product encyclopedia, the live broadcast of the App, the tile grouting agent color matching, the measuring treasure and other diversified "magic tools" to help improve the professional skills of the decoration worker and brush the brand's "popularity".

4. Personalized marketing combined with flow direction
In addition to supporting the conventional marketing strategy of brand activities based on date, location and code scanning times, the most significant advantage of Acctrue Marketing Cloud is to provide marketing capabilities combining flow data, including support for selling one product one policy, one batch one policy, one dealer one policy, one single policy according to the production product code, production batch, dealers, and documents, to help the overall upgrading of personalized marketing capabilities.

5. Background upgrade to improve consumer experience
Carry out a comprehensive upgrade of the code management scheme, and connect with the packaging material factory and the production factory from the aspects of code issuance, activation, deletion, etc; use the background, PDA and mobile App to operate to ensure that the code management is complete and controllable, more convenient and safer. At the same time, through the connection with the flow data, the production link can be activated online according to the production flow information to sell the code package, so as to prevent the occurrence of missed activation events.

1. Anti-counterfeiting traceability via big data
Establish a big data ecological anti-counterfeiting system by giving each commodity a unique "ID card number" based on one code for one item, and implement the whole life cycle traceability management of the products, leaving no way for counterfeit goods to hide, which effectively improves the market competitiveness of Davco (China) brand.

2. Increase of 1 million members in 8 months
The digital marketing platform provides diversified and personalized consumer marketing capabilities and more sophisticated data services, helping the official App of Davco to achieve an increase of 1 million fans in 8 months, effectively improving user loyalty.

3. Improvement of consumer experience
Through the backstage upgrade, we provide a more complete code management scheme to help the Davco brand effectively improve the marketing experience and achieve cost reduction and efficiency increase.